Like Mark Pesce and Chris Rowland, I think I should make abundantly clear my reasons for getting involved in Telstra’s Social Review program, not least because of some of the bile that’s being sprayed about on Twitter.
Like the others, it’s not a ridiculous purchase for me to go out and spend between $700-$1200 on a smart phone I use for work. It strikes me as a reasonable spend. I was, and may still, use my iPhone 3GS as a device to keep me connected while I’m away from my office. The way I do my work makes having a smart device that keeps me connected to all the networks, feeds and information I consider valuable for my job.
I don’t need a free HTC Desire from Telstra for that, I can afford it myself.
I’ve got a pretty decent public profile. I don’t really need to build it up any more than it is.
I don’t need a free HTC Desire from Telstra for that, I have a rich, working, growing network.
So why get involved in this exercise. Well, the answer is simple, really.
I’m curious about the device itself and how it, as an alternative to the iPhone, fits my connected life as a device with which I can conduct my business.
I’m curious as to how Telstra came up with the idea of the Social Review and how it reflects on and blends with the work I do with clients. It’s an interesting hybrid of crowdsource, crowd wisdom and careful selection through and open application process (which all the reviewers did).
I’m curious about how different types of users will use the device. I’m certainly coming from a geek and business point-of-view, others definitely are not.
Mostly, I’m curious as to how all these moving parts fit together in a hyperconnected world and what that might mean for influence, for social media marketing, for relationships. What it means to do something like this together and what sort of benefit to decision making that might offer the rest of you.
That’s new and interesting and why I’m involved.
I’m sure Telstra are being smart about this; they know what they’re doing, they know they have a reasonably good device on their hands and they know they’ll get a level of benefit out of the program. After all, that’s the point, right?
However, we’ve all been tasked with reviewing the Desire any way we like, using social channels to do so. That’s happening, and it looks to be working.