Hasbro missed the boat on Scrabulous

Hasbro/Mattel doesn’t get it. They’ve just alienated a well-connected user base of over 600000 people (including me)! Dumb. Dumb. Dumb. Jeremiah agrees.

They’ve also missed the opportunity to pick up an online version of their game, engage with a passionate community and maybe build even more brand through social marketing. They could even have just said, “Thanks, guys! Your app rocks and we want to help out,” and grabbed themselves a heap of social capital for free.

Matt Dickman has put together what would have been a better response.

2 Replies to “Hasbro missed the boat on Scrabulous”

  1. Stephen — Thanks so much for the link, glad you liked my post. It still astounds me how many companies overlook evangelists because they are too busy looking for criminals. Looks like some great content here. I just subscribed.

  2. Matt, thanks for the comment. I really liked your post – it made a lot of sense.

    Some organisations will never get it, others will travel the road to eventual enlightenment, and then there are the places people like you and me want to have real, extended, relationships with.

Leave a Reply