Enterprise 2.0 – Enabling change or part of the problem?

This is my slide deck and script for the The 6th Annual Enterprise Architecture Conference in Sydney on 3 September 2008.

We all know the world of business is experiencing massive change. The nature of how we do business itself is undergoing a groundswell that redefines work for the early part of the 21st Century.

We can no longer push messages to a passive consumer base, or an equally passive workforce. Customers, stakeholders, consumers, clients and particularly our employees expect, quite rightly, to have a hand in the way your organisation operates. We need to be aware of that, and of the growing power of each of those groups as consumer activism and personal branding become significant considerations in our interactions with them.

The need for collaboration throughout our organisations and effective management of knowledge workers is a driving force for change and innovation. As is the need to attract, engage in meaningful work and retain over time a skilled (and skilled in the right things) workforce.

Continuing to operate by Taylor’s outmoded rules – where the employee is a simple and uninformed cog in the machine – is setting ourselves up for failure and a spectacular and messy crash as we rush headlong into what looks like the light but is actually the onrushing train of progress.

We are at a tipping point. One where we have just two choices; business as usual and the accompanying inevitable crash, or a reboot.

That reboot will change our businesses dramatically.

That change will bring about organisations where empowerment, sharing and open communication are watchwords for this new world. Where walls, gates, silos and unnecessary control are collapsed in favor of a more human place that envisages our businesses as exciting, collaborative, engaging places to be.

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