Technology Untanglers

Today’s New York Times Fresh Starts column (somewhat annoying subscription required) is a relatively comprehensive and accurate description of what a “usability professional” does. It’s definitely targeted at a general audience, and is probably a great starting point to use when you are asked the inevitable “so explain to me what you do.”

It doesn’t differentiate between IA, information design, usability or any of the other myriad variants in our very mixed profession, but it’s certainly a good start. And it’s in a significant media outlet, boding well for our collective profile.

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