This Week’s Links on Ma.gnolia

This week’s discoveries. Click through and enjoy.

Giveaway | Thomas L. Friedman

Giveaway | Thomas L. Friedman

Friedman’s amazing book is being made available for free as an audiobook as a booster for his new work! Grab it!

Rating: ★ ★ ★ ★ ★

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50 Steps to Establishing a Consistent Social Media Practice | chrisbrogan.com

50 Steps to Establishing a Consistent Social Media Practice | chrisbrogan.com

You’ve told the boss that you’re going to implement social media stuff for your organization…

Told may not be the right word, but Chris is always smart and always on the money.

Rating: ★ ★ ★ ★

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MISaustralia.com – CIOs embrace Gen V reality

MISaustralia.com - CIOs embrace Gen V reality

I am a panelist on this podcast discussing connected workers, the value of social media and social networking in business including attraction, engagement and retention gains, customer relationships, the informal organisation and more.

Rating: ★ ★ ★ ★ ★

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Managing Corporate Social Networks

Managing Corporate Social Networks

Interesting (albeit short) HBR article on empowering informal business networks to foster innovation while also using that innovation back inside more structured business in order to achieve outcomes. Smart.

Rating: ★ ★ ★ ★

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Seth’s Blog: The web doesn’t care

Seth's Blog: The web doesn't care

The web owes you nothing and cares nothing for you. If you want to connect and market to people – get out there and be real.

Rating: ★ ★ ★ ★

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How SAP Seeds Innovation

How SAP Seeds Innovation

SAP’s collaborative Web sites and discussion forums give its customers ways to learn from SAP business partners as well as from each other. SAP is one of the key corporate social network case studies – inside and across the wall.

This is how it’s done, people.

Rating: ★ ★ ★ ★

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Doc Holds Fourth: Questions to ask for any UX project

Doc Holds Fourth: Questions to ask for any UX project

Steve Baty’s excellent list of UX strategy questions. Pay attention!

Rating: ★ ★ ★ ★

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ABC News: Forget Phones: Companies Turn to Twitter

ABC News: Forget Phones: Companies Turn to Twitter

Customer service tracking via Twitter. Brilliance, high social capital and success. ‘nuf said.

That said, 50K is *not* an accurate figure for the number of Twitter users…

Rating: ★ ★ ★ ★

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What’s To Love About LinkedIn? – Forbes.com

What's To Love About LinkedIn? - Forbes.com

Interesting Forbes article looking at the strengths and weaknesses of LinkedIn as a business focussed connection, discovery and networking tool. Well worth the read.

Rating: ★ ★ ★ ★

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Laurel Papworth -Social Networks: Australia: Corporate Social Media

Laurel Papworth -Social Networks: Australia: Corporate Social Media

Laurel Papworth extends an idea she raised in this week’s edition of The Scoop Podcast (http://www.misaustralia.com/multimedia/scoop.aspx?vidID=3181&catID=5&subCatID=0) – the role of Community Managers across several corporate and customer groups.

Great stuff!

Rating: ★ ★ ★ ★

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LinkedIn Wants You to Learn Social Capital Theory : aha-moments

LinkedIn Wants You to Learn Social Capital Theory : aha-moments

The CommonCraft Show’s latest video investigates social capital theory in a much deeper way that you might otherwise realise.

Rating: ★ ★ ★ ★

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Digital Web Magazine – Integrating Social Media into a Web Content Strategy

Digital Web Magazine - Integrating Social Media into a Web Content Strategy

A really smart examination of how to approach the integration of social media into your content strategy. You’re probably already doing it, you just have to show your management that you are!

Rating: ★ ★ ★ ★

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Work 2.0: Technology, the Workforce & Social Networking (Part I)

Work 2.0: Technology, the Workforce & Social Networking (Part I)

An interesting look at the professional value of social networking. It’s not for kids… Who’d have thought?!

Rating: ★ ★ ★ ★ ★

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