This week’s discoveries. Click through and enjoy.
Failing to treat social media inclusion in marketing or other activities in a holistic way is risky. Amber Naslund explains why the “just add it on approach” is full of FAIL.
Social Media Case Studies SUPERLIST- 18 Extensive Lists of Organizations Using Social Media (UPDATED)
If you can’t find a case study on social media use here that’s relevant to your clients, you’re not looking hard enough.
And the counterpunch. A list of What NOT To Do In Social Media and the reasons why. Now you can logically and coolly knock down the bad ideas.
The latest Pew report.
Not talking directly *with* your clients and customers? Why not. This survey suggests you need to be.
Alistair Carroll takes a really interesting look at Twitter and its potential.
The FASTForward Blog » Research on the Use of Social Software in the Workplace from IBM: Enterprise 2.0 Blog: News, Coverage, and Commentary
Quick analysis by Bill Ives of some important internal research from IBM on the value creation of business social networks.