This Week’s Links on Ma.gnolia

This week’s discoveries. Click through and enjoy.

Social Media Is Not a Plug-In | Marketing Profs Daily Fix Blog

Social Media Is Not a Plug-In | Marketing Profs Daily Fix Blog

Failing to treat social media inclusion in marketing or other activities in a holistic way is risky. Amber Naslund explains why the “just add it on approach” is full of FAIL.

Rating: ★ ★ ★ ★

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Social Media Case Studies SUPERLIST- 18 Extensive Lists of Organizations Using Social Media (UPDATED)

Social Media Case Studies SUPERLIST- 18 Extensive Lists of Organizations Using Social Media (UPDATED)

If you can’t find a case study on social media use here that’s relevant to your clients, you’re not looking hard enough.

Rating: ★ ★ ★ ★

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Superlist of What NOT To Do In Social Media (UPDATED)

Superlist of What NOT To Do In Social Media (UPDATED)

And the counterpunch. A list of What NOT To Do In Social Media and the reasons why. Now you can logically and coolly knock down the bad ideas.

Rating: ★ ★ ★ ★

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Pew Internet: Future of the Internet

Pew Internet: Future of the Internet

The latest Pew report.

Rating: ★ ★ ★ ★

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Survey: Majority want direct communication with brands – Society for Word of Mouth

Survey: Majority want direct communication with brands - Society for Word of Mouth

Not talking directly *with* your clients and customers? Why not. This survey suggests you need to be.

Rating: ★ ★ ★ ★ ★

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Twitter’s not a site, it’s a protocol | Bitcurrent

Twitter’s not a site, it’s a protocol | Bitcurrent

Alistair Carroll takes a really interesting look at Twitter and its potential.

Rating: ★ ★ ★ ★ ★

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The FASTForward Blog » Research on the Use of Social Software in the Workplace from IBM: Enterprise 2.0 Blog: News, Coverage, and Commentary

The FASTForward Blog » Research on the Use of Social Software in the Workplace from IBM: Enterprise 2.0 Blog: News, Coverage, and Commentary

Quick analysis by Bill Ives of some important internal research from IBM on the value creation of business social networks.

Rating: ★ ★ ★ ★

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