There are a number of triggers, I guess, that will get me to make those particular mouse clicks and keyboard strokes. I’ve never really thought about them clearly before now. Like Laurel and Lee, I’m pretty much on a theme here. There are occasions I drift off topic, or am tempted to put something more personal in a post, but they are very much that – occasional.
So what are my motivators? Let’s see:
- business value for problem solving using social tools as a supporting technology – it’s about the problems, culture and practices, the tools simply make it easier
- how business can get social tool use right, both inside the wall and across it – openness, honesty, humanity, fairness, values, equality
- the flip side of the last point, how not to use social tools in your business – sock-puppeting, dishonesty and the like
- social web strategy for business – folding the culture, practice and tools into your corporate DNA
- products I use and enjoy using for some reason (not necessarily online) – if I like it, maybe you will too, and I want you to know
- things I’ve read that I think others should – interesting, exciting, groundbreaking, stimulating
Scarily enough, like my friends (and competitors, so back off you pair!) Laurel and Lee, I’ve got to do this in such a way that it generates leads for business for me where it can. I can’t be giving away all my IP.
And now, the tangential bit… public speaking – which is akin to being with me as I blog. With pictures. And sometimes video.
Again, like Lee and Laurel, this blog generates a lot of speaking opportunities – and like Lee, I’ve about reached the end of where I’m prepared to speak gratis.
I am flattered that you think I’d add value to your event, but I have an established brand and reputation to which I attach some value. Yes, I’ll meet some new people at your thing, but I rarely generate work (have I ever?) from conferences. So, “it’s good for your business, think of the networking opportunities”. Not so much.
There are a few events I will always consider doing just for expense coverage, the organisers know who they are.
However, if you’re charging your attendees more than $1500 to attend, I think you should probably send some of that my way for the time it takes me to prepare and the work I couldn’t do in the meantime. I have even engaged a very highly regarded speakers’ bureau (thank you Mr Pesce) to help me out. If you ask me to speak and you’re running a commercial event, I’ll probably send you their way.
Here’s the math. Not including the days of distracting brainstorming I go through, a half-hour talk takes me two days to prepare. Minimum. And it scales somewhat more than linearly from there. Plus there’s rehearsal time. I need to do my talks half a dozen times at least in rehearsal before I can give you a good performance.
That’s got to be worth something, no?